杨烨炘
Yang Yexin
Yang Yexin is a cross-disciplinary artist who has achieved outstanding accomplishments in both contemporary art and advertising. Through his works and activities, he has not only enriched the landscape of art and advertising in China, but also provided the public with profound reflections on social and cultural issues. In the field of contemporary art, Yang Yexin is known for his innovative works with strong social awareness and is regarded as one of the representative figures of contemporary performance art and socially engaged art in China. His works such as We Do Not Waste Food, We Only Waste Gold, Golden Rice Rush, Today I Say Nothing to Criticize the Shanghai Biennale, Today I Say Nothing to Bid Farewell to the Newspaper Kiosk, and LV Is Only Worth 100 Yuan! LV Only Sells for 100 Yuan! have all appeared on major news headlines in China, generating widespread discussion and reflection. In 2026, Yang Yexin will participate in the 61st Venice Biennale and will simultaneously present the solo exhibition The Man Who Threw Away Golden Rice. His previous important solo exhibitions include: Traces at the Art Museum of Nanjing University of the Arts (2026); Golden Rice Rush at the Contemporary Art Research Center of the CAFA Art Museum (2025); TRACES OR TRACK at Ulisse Gallery in Rome (2024); and We Are All Autistic Patients and The Traces I Left in This World at the Forest Young Art Center in Shanghai (2024). In the field of advertising, Yang Yexin is the only Chinese creative professional who has won Lions awards at the Cannes International Festival of Creativity for five consecutive years. The company he founded, Tian & Kong, is one of China’s most renowned advertising agencies. Yang Yexin is also a pioneering creative figure who first introduced contemporary art forms such as installation art and performance art into the advertising field in China. In the global creative and design industry, Yang Yexin has received more than 250 major international and domestic awards, including the Gold Lion at the Cannes International Festival of Creativity (France), the Yellow Pencil at the D&AD Awards (UK), Silver at the London International Awards (UK), Silver at the ADC Awards (USA), Silver at The One Show (USA), Silver at the CLIO Awards (USA), the Grand Prix at the White Square European Creativity Festival, the Grand Prix at ADFEST Asia-Pacific Advertising Festival, and the Gold Award at Spikes Asia. Yang Yexin has also served as the jury president or judge for competitions such as the China International Advertising Festival, China Brand Design Competition, the 4A Creative Awards, and the Golden Eye Awards. Whether through contemporary art or advertising creation, Yang Yexin has consistently been committed to promoting social progress and conveying positive values. His deep understanding of social responsibility is reflected not only in his own creative practice but also in the way he continuously influences the people around him.